AMC to Offer 50% Off Movie Tickets Every Wednesday Starting July
Wafric News – May 12, 2025
New York, USA – Global cinema giant AMC Theatres is launching a major ticket price promotion this summer, offering a 50% discount on adult tickets every Wednesday for its rewards members in a bid to bring audiences back to the big screen.
New York, USA – Global cinema giant AMC Theatres is launching a major ticket price promotion this summer, offering a 50% discount on adult tickets every Wednesday for its rewards members in a bid to bring audiences back to the big screen.
Starting July 9, members of the AMC Stubs rewards program in the United States will be eligible for the new midweek discount, the company confirmed. The Wednesday deal will run alongside AMC’s existing discounted Tuesdays, giving movie lovers two days of the week with cheaper access to cinema experiences.
The move comes at a critical time for the movie theater industry, which has faced years of turbulence—from the rise of streaming platforms to pandemic-era shutdowns and, more recently, back-to-back Hollywood strikes that stalled film production.
Despite a slight rebound at the box office, AMC’s U.S. attendance dropped by over 11% in the first quarter of 2025 compared to the same period last year. In a recent earnings call, AMC CEO Adam Aron described the dip as “an anomaly that has already corrected itself,” crediting April and May’s strong box office performance for renewed optimism.
“Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery,” Aron said in a press release.
Wednesdays Join the Discount Line-Up
With the summer blockbuster season fast approaching, AMC’s timing may work in its favor. Industry analyst Paul Dergarabedian of Comscore noted that the discount comes at an “auspicious time,” with highly anticipated titles such as Superman and Jurassic World Rebirth slated for release in July.
“The midweek bargain could be a huge win for AMC and, more importantly, for moviegoers,” Dergarabedian said, highlighting how audiences with long “must-see” lists will likely welcome the added affordability.
AMC clarified that the 50% off deal will apply to the base price of all standard, IMAX, and Dolby Cinema showings, although certain blockbuster releases or holiday screenings may be exempt.
Strategic Shifts Amid a Changing Industry
In recent years, AMC has expanded its offerings beyond traditional film screenings, investing in live concert films and luxury cinema upgrades to compete with boutique rivals like IPIC Theaters and Alamo Drafthouse. But ticket price remains a crucial factor for many patrons.
The promotion also underscores the importance of AMC’s Stubs rewards program, which currently boasts more than 36 million members. While premium tiers include extra perks, the basic AMC Stubs Insider membership is free to join.
The company hasn’t yet disclosed whether the new Wednesday discount will be permanent or limited-time. For now, the move is part of a broader strategy to strengthen attendance and win back audiences in a rapidly evolving entertainment landscape.
By WafricNews Desk.
By WafricNews Desk.
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